We are three individuals that recognized a lack of options in the high visibility clothing world and had some funny things to say.  We believe in hard work and clean money.  It's time to stop working for other people and live the dream of owning our own business.

Kenny has been a part of the construction world for 19 years, the first 11 spent with wet feet in a ditch as a pipe layer.  He has only ever known outside humor and knows only the old school way of everything.  Often times he is told he is too direct and honest.  His body is broken from years of being a top hand, shoveling his ass off, and running equipment.  He loves his country and always wishes he joined the military; he is a patriot.  Jon is an IT nerd.  He grew up in a military family, his dad retired with the Marines and his sister is a Navy veteran.  Emily has a retail background focused on customer service and running a business.  She was a military spouse and spent 3 years stationed in Okinawa, Japan.  Being a part of the military world was one of the biggest privileges of her life.

High vis clothing options suck. We are not politically correct. We want to put out a real product that supports those who build, maintain and support America.  If you have to wear something, it might as well say something you want.  Our clothes are intended to piss off some, offend most, and make people laugh.  Every shirt made comes straight from our living room.  We want to be the ones that make your rough days a little less shitty cause of one of our shirts.